The Sweetest Factory Tour in the Bay Area

  • See how candy is made on our free, self-guided factory tour
  • Experience new, fun interactive and sensory exhibits
  • Chocolate & Wine Experience
  • Visit our cafe and gift store
  • Enjoy free candy samples

Chocolate Samples & Sales and the Jelly Belly Chocolate and Wine Experience

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Chocolate Samples & Sales

Open to all ages. Held in a portion of the Grand Bean Room. Local Chocolatiers will sample and sell their decadent creations. Free admission, open 9:00am to 4:00pm.

Enjoy samples from chocolatiers and confectioners and visit an extension of the Visitor's Centers own Jelly Belly Chocolate Shoppe!


Jelly Belly Chocolate & Wine Experience

For those 21 and over, and who are seeking a more personal experience, the Jelly Belly Visitor Center will be hosting the Jelly Belly Chocolate & Wine Experience in the Very Cherry portion of the Grand Bean Room. Includes souvenir Jelly Belly wine glass. Featuring wines from local Suisun Valley vintners paired with hand-made confections from the Visitor Center Chocolate Shoppe and chocolates confections created by Jelly Belly.


Other Attractions

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Arts & Crafts Exhibits

Craft and quality vendors will set up shop outside the Jelly Belly Visitor Center offering unique hand-crafted items created by artists and artisans from all points in Solano County and beyond.

Click here for a list of vendors and here for a list of food vendors.


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Carnival Rides & Midway Games

Kids of all ages are invited to enjoy family friendly carnival attractions, including rides and midway games. Rides & games do require ticket purchase. ATM available on site.


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Live Chalk Art on the Jelly Belly Patio

Local artists will create candy-inspired chalk art. Drop by the Jelly Belly Courtyard to watch them bring their sweet works of art to life each day of Candy Palooza.


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Local Entertainment

Acts from the local area and beyond will grace the Jelly Belly stage over our two-day event. Performances are free and will take place just outside the Jelly Belly Visitor Center. Keep checking back for a list of performances.


Vendor Information

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Chocolate Experience Exhibitors

The Chocolate Experience at the Jelly Belly Candy Palooza will be held inside the Jelly Belly Visitor Center. Click here to download the Jelly Belly Chocolate Experience Vendor Agreement which contains information on participation fees, application deadlines, and other important information.


Jelly Belly Chocolate & Wine Experience

All outdoor arts and crafts exhibitors must contact and apply for participation with Brenda Mossa of Brenda Mossa Events™ by visiting the business Facebook page at Facebook.com/BrendaMossaEvents, or by phone at (707) 399-7195. For Brenda Mossa Events vendor information and application, click here and click here for required Special Event Organizer's Application.


Directions to Candy Palooza

Jelly Belly Visitor Center
One Jelly Belly Lane
Fairfield, CA 94533
(800) 953-5592